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Shunzhan Group Co.,Ltd

ADD: No.3 Hefeng Development Zone,Guihe Road,Lishui Town,Nanhai District,Foshan,Guangdong,China

Contact: Cherry Lee

TEL: 86-757-81772603

Mobile: 86-13450774462

FAX: 86-757-85126211

E-mail: cherry@fsshunzhan.cn


Analysis Of Several Factors Affecting Consumer Purchase Of Lamps
Aug 15, 2016

Lamps price became 57% of the purchase decisions of consumers the most important factor considered. In economic theory, the price is the only factor to adjust the balance between supply and demand, as in almost any product purchase decisions are the most important factors. In addition, there are still 31% of consumers choose brands as the primary factor in the decision to purchase behavior. In recent years, with the continuous force the industry leader, the popular brand to brand industry trends over more and more clear. You know, although the rational consumer price demands, equally irrational emotional appeal. So Mr. Zhuzu Op lighting Huan, director of marketing, said: brand value is a combination of rational and emotional value

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